I had the opportunity to sit on both sides of the marketing table – as a representative of the advertising agency and as a client on be half of companies from different dynamic industries.

These different roles enabled me to set ambitious but at the same time realistic goals and to effectively plan and manage resources.

2024
IDC
Remote
Senior Marketing Manager, EMEA

  • driving strategic marketing initiatives for Data & Analytics solutions across the EMEA region
  • leading digital campaigns, regional demand generation, and product messaging
  • enhancing sales enablement through content development, training programs, and competitive insights
  • conducting in-depth analyses of IDC activities and competitors to provide strategic growth recommendations
2017
Motorola
Belgrade, Serbia
Marketing manager Adriatic region

  • Competitor analysis
  • Marketing strategy development
  • Budget planing and control
  • Coordination of marketing execution
2016
AirSerbia
Belgrade, Serbia
Business Process Specialist

  • defining current and future processes, gaps analysis
  • process mapping and implementation progress tracking charts development
  • Cutover planning & command center support
2014
IT Centar
Nis, Serbia
Business Development Manager

  • implementation of new business and HR procedures
  • strategic development of portfolio in both departments (Software and IT & Business education)
  • planning and execution of online activities (website, FB page and Ad campaigns, LinkedIn)
  • ATL, BTL and PR activities (seasonal campaigns, media relations, PR materials and events)
  • budget planning and controlling
2010
Samsung Electronics Adriatic
Belgrade, Serbia
Corporate Marketing team

  • marketing (ATL & BTL) planning and execution of activities
  • developed specific event management methodology for VIP/Press trip to fairs
  • managing corporate and plug-in events
  • special strategic partnership projects
  • handling yearly agency pitch and communication with marketing agencies
2008
McCann Erickson
Belgrade, Serbia
Account Executive

  • responsible for mobile operator mt:s (including sub-brand 066)
  • complete analysis of the client’s business, specific product/service and competition
  • analyzing results throughout campaigns and making necessary adjustments
  • handling production of TV/radio ads and POS materials
2007
World Organization of the Scout Movement – World Scout Camp
London, UK
International PR team member – Media center

  • handling international and UK media
  • supervising interviews, video and photo shooting
  • providing wide media coverage for Serbian medias (TV, Radio and Newspapers) during the event
  • Serbian contingent’s crisis PR strategy
2005
Hotel Hyatt Regency
Belgrade, Serbia
Assistant Marketing Communications Manager

  • supporting Food & Beverage and other promotions in Hotel
  • handling daily press clipping
  • official website update
  • full-scale training for banquet sales managers